Website Audit service

Websites are quickly replacing brick and mortar buildings and making it possible for a myriad of new businesses to launch into the virtual marketplace. As a result, websites are becoming the primary tool for you to reach new and existing customers and capture your market share. Is your website reaching these goals? If not, it's time for you to consider a website audit.

A website audit should reveal exactly what is happening on your site including what your search visibility looks like, why traffic is or is not moving through your site, and why visits are or are not being converted into sales. The bottom line is that a comprehensive website audit should provide you the information to make better decisions that will directly affect your business objectives.

ALYR Online Marketing is prepared to do just that. We will begin our relationship with you by understanding what your business strategy looks like and what your short and long-term goals entail. Then, our trained professionals will do an on-site audit, an off-site audit, niche research, keyword analysis and competitors study. Once we complete all of these steps, we will bring to the table a proposal that will clearly outline next steps to improve your online marketing efforts with measurable goals.

Many organizations are offering automated, free or low-cost website audit tools and reports. Although some of these provide basic information that can be generated quickly and automatically, these tools rarely provide enough detailed information that would allow good business decisions to be made.

In addition, search engines are becoming more and more sophisticated in how they select search results as thousands of people turn to the Internet each day for knowledge, business, shopping and information. Gone are the days when you could add some key words to title and content tags to boost your ranking. Search engines now use complex algorithms that consider hundreds of factors including site speed, content, responsiveness and authority. Website owners now need to have a handle on how many back links exist, whether links are broken, site loading speed, meta issues and URL structure. These are only a few factors that affect optimization and search engine rankings, with more factors being added all the time.

In addition, search engines are becoming more and more sophisticated in how they select search results as thousands of people turn to the Internet each day for knowledge, business, shopping and information. Gone are the days when you could add some key words to title and content tags to boost your ranking. Search engines now use complex algorithms that consider hundreds of factors including site speed, content, responsiveness and authority. Website owners now need to have a handle on how many back links exist, whether links are broken, site loading speed, meta issues and URL structure. These are only a few factors that affect optimization and search engine rankings, with more factors being added all the time.

Our website audit will ensure that your site is coded well and runs at an optimal speed. During our online audit, we will do a complete inspection of all your pages for proper keyword usage in all key areas such as title tags and content. As part of our off-site audit, we'll check back links, your anchor text and authority. Finally, we will review number of mentions and visibility on social media.

ALYR Online Marketing takes time to address all of these issues and many others. On average, a medium-sized business website may require two or three days to audit. Our professionals will conduct both a manual review as well as run multiple automated reports to identify a wide variety of information about your site, your competition, your traffic and your conversion rates. We understand that all this data may mean very little to you, and so we take the next step to compile and analyze all the gathered information and generate an easy-to-read, understandable report that is focused on action items aligned with your business objectives.

Are you are ready to embark on a website audit?

It will positively impact your bottom line.

Please complete the contact form and we will come back with actionable suggestions.